After concluding their Premier League campaign on May 25 against Aston Villa, Manchester United will set their sights on Asia for a high-profile post-season tour.
The Red Devils are slated to participate in two lucrative friendly matches in Kuala Lumpur and Hong Kong, offering fans across the continent a chance to see their team in action.
The tour, which will take place in the final days of May, includes a match against an ASEAN All Stars XI on May 28 at the Bukit Jalil National Stadium in Kuala Lumpur.
Just two days later, on May 30, the team will face off against a Hong Kong XI at the Hong Kong Stadium.
These matches will serve as a key part of Manchester United’s off-season activities, offering not only a competitive challenge but also significant commercial opportunities.
Omar Berrada, Manchester United’s CEO, underscored the importance of the tour for both fan engagement and the club’s financial health.
He expressed the club’s appreciation for the global fanbase, noting, “We appreciate the amazing level of support that Manchester United enjoys around the world, and this summer we’re delighted to deliver a schedule that gives our fans in Asia, Scandinavia, and the United States the opportunity to connect with the club and watch the men’s first team play live.”
Beyond fan engagement, Berrada also highlighted the crucial financial aspect of these friendlies, stating, “Importantly, tour fixtures drive significant additional revenue which help make the club stronger, allowing us to keep investing in success on the pitch.”
The revenue generated from such tours is vital to the club’s strategy of maintaining competitiveness while continuing to build and deepen relationships with their commercial partners, particularly in key regions like Asia and the United States.
Manchester United’s Asian tour is not only about football but also about enhancing the club’s global footprint.
The matches in Kuala Lumpur and Hong Kong are expected to draw large crowds, adding to the club’s growing commercial influence in the region.
This post-season tour comes as part of Manchester United’s ongoing effort to strengthen its international presence, particularly in Asia, where the club has a dedicated and expansive fanbase.
For the players, the tour will serve as an opportunity to stay in competitive shape during the off-season while engaging with fans in a region that has shown increasing support for the club over the years.
Fans in Asia will be treated to the chance to watch some of their favorite stars live, including the likes of Bruno Fernandes, Marcus Rashford, and Captain Harry Maguire, who will be crucial in promoting the club’s brand.
While the financial returns are certainly a key focus, the tour will also showcase Manchester United’s commitment to nurturing their relationship with their fans worldwide, reinforcing the club’s position as a global football powerhouse.
This post-season tour represents not only an important commercial venture but also a celebration of the club’s vast, international following.
-BY Issah Olegor